• Why Inbound Marketing Alone Likely Won’t Work Anymore

      Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.

      Chad Pollitt/ Relevance- 29 readers -
    • 7 Bold Predictions for Digital Marketing in 2018

      Every year around this time I take a step back and to ponder some predictions for your field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.

      Chad Pollitt/ Relevance- 22 readers -
  • Does Content Marketing need SEO? … Or wait … Was it the other way around?

    It was always a close race. BOTH were at some point the proverbial chicken and egg. SEO had always depended heavily on content. And with Google’s relentless algorithmic updates, it became clear the bar was rising and ONLY companies with a WELL DEFINED content strategy were going to SURVIVE, leave alone compete for the hallowed 10 links. But the relationship was co-dependent.

    Relevancein SEO Content- 12 readers -
  • How To Craft Irresistible Email Subject Lines To Boost Your Business

    E-mail marketing is far from dead. It is still growing rapidly and a major vehicle for generating revenue. Sending regular emails out to your database of loyal subscribers and potential customers can be profitable. It can also be a waste of time if your subscribers do not bother to open the emails you put so much time and effort into producing.

    Relevance- 7 readers -
  • Marketing Automation Is Now a Must for Successful Campaigns

    As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status.

    Relevance- 13 readers -
  • Registration Now Open for Inbound 2018

    Inbound 2018 Returns to Boston Location: Boston Convention and Exhibition Center (BCEC) Boston, MA Dates: September 4-7, 2018 Nothing beats forging new connections with fellow marketers, hearing industry experts deliver inspiring keynotes, and discovering new ways to connect with your audience in a no-pressure zone.

    Relevance- 12 readers -
  • Here’s Why Web Design and SEO Are Essential For A Perfect Ecommerce Site

    A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally designed website will inevitable fall by the wayside if no effort is made to make your website known to the public and encourage visitors to come and check it out.

    Relevance- 12 readers -
  • Facebook’s Ambitious News Feed Changes Are Shaking up the Ad World

    A New Algorithm for the New Year On January 11th, Facebook CEO Mark Zuckerberg struck fear into the hearts of marketers everywhere with the following phrase, “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.

    Relevancein Social- 8 readers -
  • The Case Against Storytelling in Content Marketing

    My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case that I recommend you read.

    Chad Pollitt/ Relevancein Content- 15 readers -
  • Chatbots And Appointment Slots: Upgrading Your Social Media

    Social media is supposed to be the prime frontier for business conversions, but for many companies, the results have been flat. In fact, a recent CivicScience survey revealed only 4% of respondents over age 13 had made a purchase through an Instagram ad, while Snapchat, the hot new communications venue, has a meager conversion rate of only 1%.

    Larry Alton/ Relevance- 10 readers -
  • 5 Tools to Help Freelancers Get Paid on Time

    Anyone who has ever freelanced knows that increased professional freedom comes with enormous benefits as well as numerous challenges. One of the primary difficulties self-employed workers face, especially when just starting out, is payment. While companies today are more aware of the consequences of abusing freelancers, whether that’s paying them late or undervaluing their w ...

    Relevance- 11 readers -
  • 7 Facts about Content Marketing to Help Keep Your Strategy Fresh in 2018

    If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are practices that you will have to let go of. But there are also current and possibly novel ones that you will have to embrace.

    Relevancein Content- 21 readers -
  • 4 Branding and Marketing Tips for Entrepreneurs In 2018

    We live in a time more than ever that makes it possible to build wealth with nothing more than a laptop and a smartphone. More than 10% of the workforce identified as self-employed in the recent years, and you can expect those numbers to grow by leaps and bounds. However, not all self-employed entrepreneurs are created equal.

    Relevance- 21 readers -
  • Accenture Joins Forces with Emmy Award Winning Content Producer Mackevision

    A Power Couple Content corporation Accenture has teamed up with German-based Mackevision, the Emmy award-winning creative team behind Game of Thrones’ most stunningly gorgeous visual effects, to elevate their extended reality 3D visual and animation capabilities. This acquisition opens up new doors for Accenture’s visually enhanced AR and VR campaigns and gives clients a new way to advertise.

    Relevancein Content- 21 readers -
  • How to Manage Your Remote Content Marketing Team

    As many as 47 percent of working Americans state that they work remotely at least part of the time. Remote workers are becoming increasingly common, and this creates a modern challenge for managers and business owners. Because so many workers are spending at least some of their workdays functioning out of their homes, managers must find an effective way to efficiently manage their team.

    Relevance- 14 readers -
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